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To prepare for the CRT-550 Exam, candidates should have a deep understanding of Salesforce Marketing Cloud features and functionality. They should be familiar with email marketing best practices, segmentation, personalization, and automation. Moreover, candidates should know how to design and execute a customer journey using Salesforce Marketing Cloud. They should be able to create campaigns, analyze data, and measure the effectiveness of their marketing efforts.
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NEW QUESTION # 137
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
Answer: D
NEW QUESTION # 138
Northern Trail Outfitters (NTO) wants to send using the From Addressof marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.
Which email address would appear as the From Address forthe automatic reply to the customer?
Answer: B
Explanation:
Explanation
The email address that would appear as the From Address for the automatic reply to the customer isreply@marketingcloud.com. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to customerservice@nto.com and send an auto-reply message to the customer's email address. The From Address for theauto-reply message is always reply@marketingcloud.com, regardless of the original From Address or the forwarding address.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
NEW QUESTION # 139
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
Answer: C,D
NEW QUESTION # 140
A customer is starting a new children's fashion brand and wants to use a dedicated business unit withintheir existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
Answer: D
Explanation:
Explanation
To separate subscriber opt-outs ofthe Enterprise and children's brands, Northern Trail Outfitters should select
"Subscribers will be unsubscribed from this business unity only" in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand. References:https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
NEW QUESTION # 141
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
Answer: B,C,E
NEW QUESTION # 142
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